Friday 18 May 2007

RUGBY: SABC To Televise Super 14 party

Friday 18 May 2007

The Super 14 final between the Sharks and Bulls will be televised live on SABC at 3pm.

While SuperSport has the exclusive rights to all Super 14 rugby in South Africa, the government has declared the King’s Park showdown a match of “national interest” and insisted it be televised on the national broadcaster too.

The SABC has shown delayed broadcasts of home Bok Tests in recent years, but this will be the channel’s first Super Rugby match ever.

While SuperSport’s bosses will be fuming at the loss of their exclusivity, the SA Rugby Union should be commended for taking the game to a wider audience.

Kyle Nel, Saru’s commercial manager, described the news as extremely positive.

“SA Rugby is very pleased that Supersport and SABC could come to an agreement,” he said. “By showing the match live, SABC would contribute to a much larger broadcasting footprint, which is fitting for such an important occasion.

“The Super 14 final is an historic first for South Africa and we are pleased that more South Africans would be able to enjoy what promises to be a fantastic final.”

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